ULKER IN THE WORLD

A sweet history of success

Ülker is the biggest consumer goods company in Turkey, set up in 1944. The company is owned by the Turkish group Yildiz Holding, which, as of 2007, also included the famous Belgian chocolate manufacturer in its portfolio.

Well known for its sweets, an area where the long-term tradition has ensured a solid trust in its high quality products, Ulker Group has boldly extended its portfolio with other categories: dairy products, margarine, coffee, soft drinks, ice cream and many others.

In 2003, Ulker Group has set up a joint-venture with the Swiss company Hero, for the food range of products intended for newborns and small children (up to 3 years). Consistent with this trend, in 2005 it has entered into an agreement with Kelloggs, the cereals market world leader, proving once again hat its intention to become an international brand is fully justified.

In  2009 , at international level, the company has registered a turnover by USD 10 billion higher, and had factories in Algeria, Saudi  Arabia, Egypt, Iran, Kazakhstan, Romania, Turkey, Ukraine, Uzbekistan.

ULKER IN ROMANIA  

In Romania, Ulker has been enchanting the consumers of all ages for more than 15 years. At the beginning, they were only enjoying imported Ulker products, but as of 2005 they were able to enjoy biscuits or snacks made in Romania. This is mainly due to the fact that, in 2004, Ulker Group has selected Romania in order to expand its production facilities, and has started to build one of the largest and state-of-the-art factories in South Eastern Europe. In February 2006, the Romanian Ulker factory has officially opened its gates, the local company name being S.C. Eurex Alimentare S.A. With an area of 20,000 square meters, located on a land of approximately 10 hectares, the Ulker factory is part of an investment project of more than USD 23 million.

The new factory represents a successful mix between Ulker Group’s long-term tradition regarding the manufacture of such products, and the most recent technological discoveries in the industry. Holder of various international quality certifications, some of them unique in Romania, the Ulker factory of Popesti-Leordeni is manufacturing for both the Romanian export and for export to the EU countries and countries located in Asia and Africa (Albania, Bulgaria, Croatia, Germany, Greece, Kosovo, Latvia,  Macedonia, Hungary, Saudi Arabia, Lebanon, Senegal).

Currently, the Romanian factory manufactures the following brands: Petit Beurre (the only biscuits in Romania using fresh milk as ingredient), Tempo, Biskrem and Clip line of products, including sticks, pretzels and biscuits.

In Romania, Ulker has more than 300 permanent employees, out of which more than 220 are directly involved in the manufacturing process.

In July 2006 SC Eurex Alimentare SA received the ISO 9001 and IFS certification granted by TUV NORD, thus becoming the sole biscuits manufacturer in Romania that holds such certification.

The portfolio expansion is one of our company’s priorities. We intend to quickly develop a products portfolio as wide and competitive possible, adjusted to Romanian consumers’ tastes, and to ensure a constant promotion thereof, Ulker products thus becoming preferred by a larger number of Romanian people.

S.C. Eurex Alimentare S.R.L.
Sos. De centura nr.  99,

Popesti-Leordeni, jud. Ilfov,
RO14659169
J23/950/2002
Capitalul social: 32.640.000 lei